ABOUT AMWAY
Amway offers a range of apps and digital resources for Amway Independent Business Owners to give them the convenience of running their businesses anytime or anywhere from a computer, smartphone or tablet.
- Amway Business Center app helps Independent Business Owners manage their business on the go by letting them check personal and team performance, register new Independent Business Owners or customers as well as view action reports.
- Amway Resource Center App offers a one-stop destination for multimedia materials. With an updated look and easy-to-use navigation, the app is designed to help Independent Business Owners access and share business resources on the go.
- Nutrilite Supplement Recommender can suggest supplements perfectly suited to a person’s needs by taking a quick, simple, and scientifically-supported assessment.
- The Amway Mobile website via any internet-enabled smartphone can quickly and easily register a customer or an Amway Independent Business Owner, check personal and team performance results, access educational resources, and shop. Users can also switch between the full site and mobile site at their convenience.
Amway is an entrepreneur-led health and wellbeing company and the number one direct selling company in the world.* More than 1 million Independent Business Owners (IBOs) across the world can earn a little extra each month by selling any of Amway’s nutrition, beauty, personal care, fitness and home products to customers and sponsoring others to do the same. Earnings depend on many factors, including your customer base, business experience, effort, dedication and the performance of any IBOs you sponsor.
Amway is family owned, U.S.-based, financially stable and led by a diverse global management team that supports Amway IBOs and their goals. Amway, its employees and the IBOs are connected by a single purpose — helping people live better, healthier lives.
* Source: 2024 Direct Selling News Global 100 list based on 2023 revenue; directsellingnews.com/global-100-lists
Amway was founded in 1959 by Rich DeVos and Jay Van Andel. The two had been friends since high school. They were looking for an opportunity to own their own business and help others do the same and they saw direct selling as a way to accomplish that.
Amway was started in 1959 by Rich DeVos and Jay Van Andel. Rich and Jay were two friends who shared a similar goal and ambition: They wanted to make more out of life for themselves, their families and their friends. In 1959 – after numerous ventures into entrepreneurship – they started a new business together in the basements of their homes in Ada, Michigan. They built Amway on the belief that business ownership improves lives through personal achievement and the opportunity to earn income. Amway is now the number one direct selling company in the world (link: https://www.directsellingnews.com/global-100-lists/).
Amway is a global company operating in more than 100 countries and territories. The Amway leadership team includes President and Chief Executive Officer Michael Nelson and Board of Director Co-Chairs Steve Van Andel and Doug DeVos, sons of Amway Co-Founders Jay Van Andel and Rich DeVos.
Amway North America is led by Andrew Schmidt, regional president – Americas; Scott Scheidmantel, vice president of sales; Kelli Templeton, chief marketing officer; and Kristen Whalen, chief IBO enablement officer.
Yes, Amway is still in business and has been for more than 60 years. The company was founded in 1959 by Jay Van Andel and Rich DeVos, two entrepreneurs who started numerous business ventures of their own and saw the importance of helping others do the same. Amway is based in Ada, Michigan, operates in more than a hundred countries and territories and is the number one direct selling company in the world, according to Direct Selling News.
After starting in the basements of its founders in the small U.S. town of Ada, Michigan, in 1959, Amway now operates in more than 100 countries and territories spread across six continents. It has 14,000+ employees and more than 1 million Independent Business Owners across the world, from South Africa to Thailand and England to Australia. See which countries and territories Amway operates in here.
Does Amway have a Wikipedia page?
Like a lot of companies and brands, Amway has a page on Wikipedia. The online encyclopedia is crowd-sourced, meaning anyone can edit the content. As such, some information is incorrect, incomplete or not adequately explained. For the most current and up-to-date information about Amway, its opportunity, brands and products, visit official Amway websites.
Amway has a rich history, dating back to the company’s founding in 1959, in Ada, Michigan, by school friends Jay Van Andel and Rich DeVos. The company has expanded through the years to a multi-billion-dollar health and wellbeing enterprise that has provided an onramp to entrepreneurship for millions of people in more than 100 countries and territories worldwide. Here are some highlights:
- 1959: Rich and Jay started Amway out of the basements of their homes with their first product, Frisk Liquid Organic Cleaner Concentrate – one of the world’s first biodegradable, concentrated multi-purpose cleaners.
- 1960s: Amway sales reached $50 million with international expansion and the addition of new products, including the Artistry™ brand, which debuted with 11 skin care and cosmetic products in 37 different shades.
- 1970s: Amway acquired the Nutrilite™ brand, adding vitamins and supplements to its product offerings. The company also moved into eight more international markets and expanded the world headquarters in Ada to almost one million square feet.
- 1980s: Thanks to the power of more than 1 million Independent Business Owners, Amway expanded into an additional 20 countries and topped $1 billion in sales for the first time.
- 1990s: Amway more than doubled in size during this decade, expanding into 33 additional markets. The company also purchased and began operating certified organic farms to grow botanicals for Nutrilite ingredients.
- 2000s: Amway’s global home tech division featuring iCook™ cookware, eSpring™ water purifiers and Atmosphere™ air purifiers reached $1 billion in sales, a company milestone.
- 2010s: After serving as the exclusive distributor of XS™ energy drinks since 2003, Amway acquired the brand outright in 2015. XS now offers a full array of sports nutrition products and energy drinks.
- 2020s: Amway celebrated its 65th anniversary in 2024, marking 65 years of empowering the success of Independent Business Owners and helping people around the world live better, healthier lives.
Rather than owning companies, Amway has a broad product portfolio made up of a family of brands in nutrition, beauty, personal care and home care designed to help people live better, healthier lives.
- The Nutrilite™ brand offers plant-based vitamins, supplements and organics using ingredients made from plants grown on certified organic Nutrilite farms or NutriCert™ certified partner farms.
- Artistry™ skin care and makeup supports healthy looking skin with clean beauty products and traceable botanical ingredients to help people look and feel their best.
- Amway’s personal care category includes Glister™, g&h™ and Satinique™ and covers oral care, body care and hair care, all with plant-based goodness.
- XS™ sports and fitness products help people fuel and optimize their fitness journey.
- And people can support a healthy home with eSpring™ water purifiers, Atmosphere Sky™ air purifiers, iCook™ kitchenware and Amway Home™ cleaning products.
There are many good things about Amway. Amway is the trusted source for over 350 exclusive healthy products. They are both award-winning* and independently recognized by leading third party organizations. Amway meets or exceeds regulatory standards in every country where products are sold. And then there’s the opportunity for satisfied customers to become Independent Business Owners (IBOs). Amway offers a low cost opportunity. IBOs make money when their customers buy Amway™ products and when others in their organization sell products. Their sales are backed by a 100% satisfaction guarantee on all products.† There are no inventory requirements and Amway also offers a 100% satisfaction guarantee if you decide being in business for yourself isn’t for you.† But the company’s cutting-edge tools and network of business owners can help you rise to reach your goals. Ultimately, what you accomplish depends on the effort and time you put into your business. Amway grew into the #1 direct sales company in the world by partnering with people around the globe. ‡ Over the past six decades, Amway has paid out over $58 billion in income and bonuses.§
* Nutrilite received two Stevie® Awards in 2019. and the EPA’s 2017 Safer Choice Partner of the Year Award.
† Exclusions and additional fees may apply. For complete details, visit www.amway.com and search Satisfaction Guarantee
‡ Amway named the world’s #1 direct selling company by Direct Selling News.
Amway is an entrepreneur-led health and wellbeing company that manufactures and distributes more than 350 unique nutrition, beauty, personal care, fitness and home products sold exclusively through Amway Independent Business Owners (IBOs).
Launched in 1959, Amway has grown into the number one direct selling company in the world*, operating in more than 100 countries and territories across the globe. Amway offers a low-risk opportunity to earn money selling products to customers and building a team to do the same, helping aspiring entrepreneurs explore business ownership.
Amway is committed to product innovation, holding more than 750 patents and patents pending. Amway is also a U.S. manufacturer. A large portion of Amway products are made in the U.S. and many are also exported to other Amway markets. In recent years, Amway has invested more than $300 million in its U.S. manufacturing operations.
* Source: 2024 Direct Selling News Global 100 list based on 2023 revenue; directsellingnews.com/global-100-lists
Yes, Amway is good. Amway is a great way to earn extra money and empowers people to pursue their best lives.
So it’s not surprising that Amway is the world’s largest direct selling company.* For the past 60 years, this family-owned business has manufactured and distributed nutrition, beauty, personal care and home products now exclusively sold in 100 countries through Amway Independent Business Owners (IBOs).
The company’s more than 350 high-quality nutrition, beauty and home products support health and well-being. Amway holds more than 1,000 global patents and patents pending for products, a natural result of the company’s focus on innovation and rigorous testing processes.
The Amway Promise is another factor that sets Amway apart from other direct selling companies. Amway offers 100% satisfaction guarantee* for both products and the Amway opportunity, along with responsive customer service support. The company’s low-cost business model sets IBOs up to reach their goals.
As one of the most recognizable businesses in the industry, Amway has attracted attention through the years – good and bad. While many IBOs have a positive experience, owning a business may not be right for everyone. In a 1979 ruling that stands today, Amway was recognized by the United States Federal Trade Commission as a legitimate direct selling business.
Amway provides more than 1 million business owners around the world with the opportunity to supplement their income through product sales, to mentor others who share the same passion for Amway™products, and to become part of a business that can balance work with family. And with support, IBOs bring high-quality products and frictionless shopping experiences to their customers.
* Source: GlobalData; https://gdretail.net/amway-claims
* Exclusions and additional fees may apply. For complete details, visit www.amway.com and search Satisfaction Guarantee
Amway is a health and wellbeing company in the direct selling industry. It operates in more than 100 countries and territories offering nearly 400 high quality products that are sold by Independent Business Owners (IBOs) directly to consumers. IBOs make money when they sell products to customers and might also qualify for monthly bonuses based on their sales volume and the sales volume of those they sponsored into the business.
Amway is a direct selling business that operates in more than 100 countries and territories around the world. In Amway, distributors (Amway Independent Business Owners) make money from the sale of products. In fact, an individual can earn more than the person who sponsored them in the business. There is a written contract between Amway and a Business Owner defining the relationship and providing Rules of Conduct.
Direct selling is a business plan recognized by legal and law enforcement entities. According to the U.S. Direct Selling Association, there were 7.3 million** people selling to nearly 44.6 million customers in 2021, contributing an estimated $42.7 billion in retail sales to the nation’s economy.
For over 60 years, Amway has researched, designed and sold high-quality nutrition, personal care and home consumer products that borrow from the best of nature, use the best of science, and keep pace with the evolving marketplace.
https://www.dsa.org/statistics-insights/overview
Source: DSA 2022 Growth & Outlook Study; For further information visit https://www.dsa.org/benefits/research
When people register to become an Amway Independent Business Owner, they become part of a network of entrepreneurs willing to share their wisdom and expertise to help new IBOs build sustainable Amway businesses selling high quality products to customers.
Amway believes it can be the change for a better world. Its goal is to unite quality products, volunteerism and CSR programming to benefit communities across the Americas and worldwide. Through charitable contributions exceeding $315 million and more than 4.5 million volunteer hours, Amway employees and IBOs have supported more than 14.5 million people in the past 20 years.
There are large teams of farmers, scientists, engineers, manufacturers, educators and business experts working at Amway behind the scenes to ensure IBOs have the latest innovations in scientifically backed products and solutions to offer customers as well as the training and digital tools needed to run a successful business.
Always driven by its core values, an entrepreneurial spirit and a desire to help others, Amway has evolved into a modern ecommerce company with high quality products and the latest in digital tools to support Independent Business Owners as they sell products to customers and work to build their businesses.
Amway Independent Business Owners have access to Amway Education, an online and app-based learning platform powered by the IBO Academy. It offers courses on sales techniques, leadership skills, the compensation plan and other topics designed to help IBOs learn how to build a sustainable business by selling products to customers.
Amway operates in more than 100 countries and territories across the globe, on every continent except Antarctica. Combined, there are more than 1 million registered Amway IBOs working at their businesses worldwide. That includes more than 250,000 people across North America, including in every U.S. state.
By selecting cancel, the new IBO must complete the rest of the registration process, including payment. You will not be able to return to the payment option.
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